Local SEO San Antonio
When you’re looking for an answer to any question, where do you usually turn? If you’re like anybody else today, one of the first places you will most probably seek solutions from is the internet. (or better yet, we Google it)
And this magic of the search bar just type in your query and get your answers has definitely changed how San Antonio businesses are built (and destroyed) in the past several years and in the many years to come. If potential customers can’t find you online, then you might as well not exist in the first place. Having a Local Web Presence is not just optional, but a must for your San Antonio business survival and success right now.
Once you have successfully strengthened your presence online through San Antonio SEO (which is not a one-time task but an on-going commitment), you can then maximize the following advantages every business needs:
Look Legit. The first point of contact between brands and consumers today is through the business’s website. Many potential buyers will hesitate to consider your product or service if they can’t find it online, much less see important information about it officially showcased in your business website. SEO points your target customers to the right places, whether it’s your homepage, a specific product page, a how-to section, and so on, so they can make more informed decisions about purchasing your offers.
Extend Your Reach. Any business will aim for two things: get new customers and retain their loyal customers. You need a comprehensive, integrated strategy to achieve those two goals, and SEO is such a crucial part of that strategy. When you boost our web presence via SEO, you are making your brand visible to potential new customers, generating new leads and at the same time strengthening your existing relationships with current buyers.
Offer Better Customer Service. At this point in the game, it’s all about customer experience. Your customer needs to enjoy a pleasurable, efficient and unique experience when interacting with your brand at any point of the sales process. A solid web presence lets them contact your business or find your content immediately when they have questions or even complaints about your product. That fast, easy and no-fuss access to information and responses from your company will play a vital role in strengthening your position in the marketplace.
Remember that the definite term here is “web presence,” and not simply “website.” Having a website is not enough – your target audience needs to easily find it. And for your website to become visible, an effective strategy, Local Seo San Antonio experts say, is essential. In such a highly competitive marketplace, only through solid SEO will you be able to establish a positive, high-impact and enduring web presence for your brand.
What Is San Antonio SEO Today
Over the past few years, many San Antonio Online Marketing experts have closed the door to search engine optimization or SEO. They say that with the introduction of content marketing, SEO has become irrelevant.
Indeed, with the algorithm changes introduced by Google, including Penguin and Panda updates, the SEO landscape has considerably changed. But to say that SEO is dead is a gross overstatement. The more accurate statement would be to say that SEO has changed considerably.
Many tactics and tools that have given Local SEO specialists in San Antonio a wide margin of success have now been rendered useless, with some disavowed for causing more damage than good for an SEO campaign. In response, industry experts have shifted their focus, enabling them to adhere to the guidelines set by search engines while improving the engagement between companies and their target audience.
In order to better understand what San Antonio SEO is, it is imperative to look back at its past.
In terms of focus, SEO in the past centered on getting the best ranking for a website. Today, the focus is on making consumers engage with a brand as well as giving it maximum ROI.
In the past, SEO specialists focused their attention on singular keywords. Today’s San Antonio SEO specialists understand the need to focus more on the keyword intent as well as the needs of the users. Hence, it is fairly common for specialists to use long tail searches.
In the past, Content Creation revolved around the idea of simply creating content without regard for quality or relevance. Today, the goal of content creation is to attract an audience and provide value to that audience.
In the past, SEO specialists utilized spammy backlinks and attained relative success. In today’s SEO landscape, such practices no longer hold water. Today, attaining success is dependent on the use of quality backlinks which can only be achieved by building relationships.
One key driving force that has facilitated these changes in SEO is content marketing. Today’s online marketers have integrated SEO tactics in Content Marketing with their overall online marketing strategies.
The key thing to remember about San Antonio SEO is that it will always evolve as it has done so over the years. Plenty of changes will still come. And as a company or online marketer, it is essential to recognize these changes and adapt to these if you wish to get the most out of your investment toward SEO.
The Importance Of Organic Search
With the new digital age upon us, search engine optimization is as vital as ever. As your premier Local SEO San Antonio Agency, we feature a myriad of services designed to establish brand validity and awareness. From content creation and social media integration to lead generation – our highly-dedicated SEO experience will truly meet all your needs within time and budget. CONTACT US TODAY. This is a great way to put your ideas into fruition while formulating strategic plans of action that foster greater brand growth, awareness, and especially market share.
Organic Searches Are Still Important
As your trusted and reputable Local SEO San Antonio Agency, we cannot stress the importance of organic search enough. This is due to the fact that so many San Antonio businesses are simply buying searches, or generating leads and revenue via pay-per-click advertising. While these tools still play a pivotal part in any online or SEO marketing campaign, they do not always promise timely results.
With organic searches, however, you get natural search inquiries from customers and visitors that are interested in your products and services. These potential customers, however, may not have heard of your brand – but are directed towards your pages and blogs due to strategic keyword correlation. This, in turn, increases your brand’s visibility, while connecting customers to the products and services they seek.
If you feel that organic searches have taken a backseat to paid searches, let us look at the current statistics:
· As of May 2015, organic searches drive 64% of web traffic to your site or blog.
· Social media only drives 5% of web traffic to your site or blog.
· Organic searches cab increase Return on Investments (ROI) by as much as 10 -15%.
These facts and figures are based on a recent Google study that highlighted the importance of organic web traffic in the paid search era.
Understanding What Organic Means
As your Local SEO San Antonio Agency, we have the tools and expertise to propel any brand to new levels. No matter the industry, niche or sector you serve, we are committed to excellence in all San Antonio SEO marketing and online advertising campaigns. If you are not familiar with organic searches and how they can land your site within the first page of Google and other search engines, here is a brief synapse:
Organic search results are basically listings on search engine result pages. These results appear because of their relevance to specific or broad-based search terms. This is opposed to paid advertisements, including banners, links, and business ads that pretty much buy searches to generate leads and revenue.
Maximum Brand Exposure
With extensive industry experience, we have helped countless Local San Antonio companies and brands grow and prosper. With experienced web developers, marketing specialists, and content experts – we can help your brand secure higher visibility on top placement on Google, Bing and other search engines.